Tuesday, January 13, 2009

Food for Thought or La Carte

Food for Thought: How the Creator of Fuddrucker's, Romano's Macroni Grill, and eatZi's Builta a $10 Billion Empire One Concept at a Time

Author: Phil Romano

The Incredible Life Story of the World’s Most Successful Restaurateur Will Whet Your Appetite for Inspiration and Success

Known as “the Steven Spielberg of the restaurant industry,” Phil Romano has achieved a higher rate of success than any other restaurateur in history. During the past 40 years, he has launched more than 25 dining concepts and amassed a restaurant empire valued in excess of $10 billion.

More than 10 million customers a year in 48 states and 8 foreign countries visit a Phil Romano eatery, no doubt many back for seconds. In Food for Thought: How the Creator of Fuddrucker’s, Romano’s Macaroni Grill, and eatZi’s Built a $10 Billion Empire One Concept at a Time, Romano shares his recipe for success.

From dreaming up an original concept all the way to reaping a jaw-dropping return on investment, Romano reveals the distinctive process and “operational-integrity creed” he follows to create a winning eatery, including:

•How to achieve the entrepreneurial mindset and recognize opportunity when it crosses your path •“Service is primary. Profit is secondary” •Getting out of the “dining business” and into the “eating business” •How to recognize a great idea in a world of mediocre ones •Utilizing a network approach to management; i.e. “Nobody works for me, they work with me” •“Difference and points of difference are what makes success, not just brilliance” Written with candor and spiced with humor, Food for Thought provides a fascinating look at the hits and misses of Romano’s remarkable career. Whetheryou’re a novice entrepreneur or seasoned pro, it’s sure to help you cook up your own ideas and strategies for success in any industry.

Food Industry News

"...when an uber-success offers you his advice...you'd better listen. Essential entrepreneurial reading."



Table of Contents:
1Early days1
2Business beginnings - getting out of the box7
3Now I'm cooking15
4The life and times of Romano's 30021
5Tweaking the menus35
6Texas on the front burner43
7The name that hamburgers made51
8Opening a vein and striking an artery73
9Failures and disappointments (Part I)81
10Philville's famous grill - I called it Macaroni89
11A setback, a revelation, and a catalyst105
12More great things from the springs111
13Putting the eat in Skaneateles (a tale of two angels)125
14The food store that ate Dallas and Atlanta and Chicago and...133
15Failures and disappointments (Part II)149
16A steakhouse for Sam157
17Feeding a need - hunger busters hits the streets169
18Il Mulino - New York's finest heads West179
19Conceiving at 65185
App. AMore food for thought - Phil your plate191
App. BPhil Romano's food concepts197

Book review: Greater Health Gods Way or The Triathletes Guide to Off Season Training

La Carte

Author: Maria Villegas

Employing a minimalist approach, Colombian chef María Villegas makes use of fresh, top-quality ingredients that are widely available. The recipes are quick and easy to prepare and provide a wide variety of dishes with exotic flavors that appeal to the contemporary cook, whether amateur or professional.


De tendencia minimalista, las 76 recetas presentadas logran conciliar los requisitos de calidad, frescura y disponibilidad de los ingredientes con la rapidez de la preparación, la variedad de la presentación y el exotismo del sabor que el individuo contemporáneo. Cada exquisitas recetas está acompañado de trucos y recomendaciones básicas para facilitar la preparación y asegurar el resultado.
 

De tendencia minimalista, las 76 recetas presentadas logran conciliar los requisitos de calidad, frescura y disponibilidad de los ingredientes con la rapidez de la preparación, la variedad de la presentación y el exotismo del sabor que el individuo contemporáneo. Cada exquisitas recetas está acompañado de trucos y recomendaciones básicas para facilitar la preparación y asegurar el resultado.



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